A product under nonprice competition would most likely not succeed in the market if
A) a new advertising campaign is established for it.
B) it is easy to duplicate.
C) it is packaged differently from similar products.
D) it is priced near the competitors' price.
E) its quality has been upgraded.

Question

Quizplus · Accepted Answer

Under nonprice competition, the focus is on aspects other than price, such as quality, design, features, and brand image. However, if a product is easy to duplicate, competitors can quickly replicate its features or design and offer a similar product at a lower price, which can lead to a loss of market share for the original product. Therefore, if a product is easy to duplicate, it may not succeed in the market under nonprice competition.

A Product Under Nonprice Competition Would Most Likely Not Succeed