One advantage of nonprice competition is that
A) a firm can react quickly to competitive efforts.
B) market share becomes less important.
C) a firm can build customer loyalty.
D) marketing efforts are completely eliminated.
E) pricing is no longer a factor.

Question

Quizplus · Accepted Answer

Nonprice competition focuses on factors other than price, such as product quality, service, and brand loyalty, allowing firms to build customer loyalty by differentiating their products or services from those of competitors.

One Advantage of Nonprice Competition Is That