Direct selling in emerging markets:
A)is attractive because of the rapid growth of internet sales.
B)works for B2B sales, with the support of the internet.
C)is valuable in countries where face-to-face sales are common.
D)fills in for the absence of a suitable distribution infrastructure
E)all of the above

Question

Quizplus · Accepted Answer

Direct selling in emerging markets is attractive for several reasons: the rapid growth of internet sales allows for a wider reach, it supports B2B sales with the aid of the internet, it is particularly valuable in cultures where face-to-face interactions are preferred, and it can serve as a substitute in places lacking a robust distribution infrastructure.

Direct Selling in Emerging Markets