For categories that are novel to the local consumers, marketing activities must accomplish several tasks:
A)raising brand awareness.
B)educating customers about product use and benefits.
C)creating brand image.
D)gaining loyalty.
E)all of the above

Question

Quizplus · Accepted Answer

For novel categories, marketing must raise awareness, educate consumers, create a brand image, and gain loyalty, making all of the options correct.

For Categories That Are Novel to the Local Consumers, Marketing