Why might pull strategies aimed at consumers in emerging markets not be very successful?
A)Mass media may not reach all areas of a country evenly
B)Literacy can be uneven among targeted populations
C)Mass media can be less effective in the emerging markets with a wide range of customer groups and viewing habits.
D)All of the above apply.
E)None of the above apply

Question

Quizplus · Accepted Answer

All of the options provided highlight significant challenges in implementing pull strategies in emerging markets. Mass media may not be accessible in all areas, literacy rates can affect the effectiveness of written advertisements, and the diversity in customer groups and viewing habits can diminish the impact of mass media campaigns.

Why Might Pull Strategies Aimed at Consumers in Emerging Markets