Push strategies:
A)are less viable in emerging markets than pull strategies.
B)are never used in emerging markets because channels are in disarray.
C)work well in many countries because of the enormous channel power of distributors.
D)result in the MNC being cheated because channel members keep the incentives for themselves.
E)never reach consumers.

Question

Quizplus · Accepted Answer

Push strategies work well in many countries due to the significant influence and power that distributors can have within the channels of distribution. This power allows them to effectively push products through to the retail level, making these strategies viable in various markets, including emerging ones.

Push Strategies