When managing distributors in emerging markets, MNCs should:
A) pick partners with extensive local product-market knowledge.
B) choose partners with excellent English-speaking skills.
C) focus on entrepreneurs to build local good-will.
D) only enter markets with a company-owned distributor network.
E) select distributors who are competent working with MNCs.
Correct Answer:
Verified
Q35: The risks of entering emerging markets:
A)are financial,
Q36: Package design in emerging markets can ignore
Q37: Bottom of the pyramid means:
A)difficult to reach
Q38: A manually operated sewing machine would:
A)be a
Q39: Hindustan Lever decided that its product line
Q41: Most emerging market countries have a shortage
Q42: The bulk of the revenues earned by
Q43: The requests of market distributors seeking exclusive
Q44: Push strategies:
A)are less viable in emerging markets
Q45: Significant companies from emerging markets are leaders
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