Bottom of the pyramid means:
A)difficult to reach markets
B)the lowest level of consumer involvement with your product.
C)the lowest satisfaction level of Maslow's hierarchy.
D)people earning less than $2.50 per day.

Question

Quizplus · Accepted Answer

The term "bottom of the pyramid" refers to the largest, but poorest socio-economic groups. In the context of global income distribution, it specifically denotes individuals living on less than $2.50 per day, highlighting the focus on addressing the needs and business models that cater to this demographic.

Bottom of the Pyramid Means