There are many reasons why a company might prefer to be a follower in a new market, not a first entrant.Which of these is not one of those reasons?
A)reduced profits because the market is already gone
B)fewer pitfalls as the follower can see the mistakes of the first-mover
C)better developed marketing channels
D)competitive response from other MNCs and local competitors
E)none of the above

Question

Quizplus · Accepted Answer

Being a follower does not necessarily mean reduced profits because the market is already gone; followers can still capture significant market share and profits.

There Are Many Reasons Why a Company Might Prefer to Be