Product policies that have been pursued when entering emerging markets include
A)no adaptation-the risks and expense are too great.
B)selling a narrow range of premium goods.
C)pursuing backward innovation.
D)anchoring the product entry with products near the end of their life cycle in the home market.
E)all of the above

Question

Quizplus · Accepted Answer

All the options (A, B, C, D) are strategies companies might use when entering emerging markets, including not adapting products due to high costs (A), focusing on premium goods (B), engaging in backward innovation to suit local needs (C), and introducing products that are at the end of their lifecycle in home markets (D).

Product Policies That Have Been Pursued When Entering Emerging Markets