Hindustan Lever decided that its product line should include:
A)only products for the rich, so it could charge a premium.
B)products for all three major segments: affluent, middle income, and low income.
C)low income only, to capture the entire lower end as loyal customers for the future.
D)only the middle income, as they were ignored by other firms.
E)both the middle and upper income groups, as profit margins were viable there.

Question

Quizplus · Accepted Answer

Hindustan Lever decided to include products for all three major segments (affluent, middle income, and low income) to cater to a wide range of consumers and maximize market coverage. This strategy allows them to tap into the diverse consumer base in India, ensuring they have products that appeal to different income levels.

Hindustan Lever Decided That Its Product Line Should Include