The risks of entering emerging markets:
A)are financial, but only in terms of getting paid promptly and in full.
B)are financial, but include both currency volatility and getting paid.
C)are marketing related only-we wouldn't enter a country where we couldn't get paid.
D)are marketing and currency volatility driven.
E)cover the entire spectrum of marketing and financial risks.

Question

Quizplus · Accepted Answer

Emerging markets pose a broad range of risks for businesses, encompassing both marketing and financial aspects. Financial risks include currency volatility and issues related to payment, while marketing risks involve challenges in effectively entering and establishing a presence in the market. This comprehensive view acknowledges the multifaceted nature of the risks involved.

The Risks of Entering Emerging Markets