The BOP:
A)constitutes a majority of the world's population, at 4 billion people.
B)generates $2 an hour in wages.
C)is found mostly in the western hemisphere.
D)does not offer opportunities for MNCs.
E)is a viable market for only small firms with very cheap products.

Question

Quizplus · Accepted Answer

The Bottom of the Pyramid (BOP) refers to the largest, but poorest socio-economic group in the world. This group consists of approximately 4 billion people who live on less than $2.50 per day, constituting a majority of the world's population.