The pricing strategy most likely to succeed in emerging markets is:
A)very low prices that everyone can afford-large volume makes up for low margins.
B)premium pricing only-establish the image of quality and save money on not having to adapt the product for local sale.
C)cater to the growing middle class and raise prices as income goes up.
D)saturate all price points with different products and make money at all levels.
E)All of the above are equally viable.

Question

Quizplus · Accepted Answer

Saturating all price points with different products allows a company to cater to the diverse economic backgrounds present in emerging markets. This strategy enables the company to make money at all levels by appealing to consumers across the economic spectrum, from those seeking budget options to those able to afford premium products.

The Pricing Strategy Most Likely to Succeed in Emerging Markets