Which of the following is not a reason why distribution is difficult in emerging markets?
A) Local and rural areas can be hard to reach.
B) Rural retailers often carry only a single brand for each category
C) Distribution needs vary between urban and rural areas
D) Distribution tends to be more labor intensive than in developed markets
E) Local distributors' interest in the same goals as the MNC are aligned
Correct Answer:
Verified
Q17: MNCs are being threatened by new champions
Q18: Jollibee is a major international player that
Q19: Which of the following brands has not
Q20: The BRIC nations:
A)are all rich in natural
Q21: Selling obsolete goods in emerging markets:
A)runs a
Q23: Probably the least effective product design option
Q24: The pricing strategy most likely to succeed
Q25: Backward innovation offers:
A)copies of low-price competitor products
Q26: Hindustan Unilever pursued the following strategy to
Q27: A package characteristic with perhaps greater significance
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