Hindustan Unilever pursued the following strategy to expand its market share in India.
A)retained the low unit price concept only for shampoo
B)focused its efforts on the BOP masses
C)supported a brand portfolio to cover a wide range of segments
D)concentrated on the urban population for sales
E)offered a wide variety of brands to tightly segment the market

Question

Quizplus · Accepted Answer

Hindustan Unilever supported a brand portfolio to cover a wide range of segments, allowing it to cater to different consumer needs and preferences, thereby expanding its market share.

Hindustan Unilever Pursued the Following Strategy to Expand Its Market