Global brand manager positions are created when top management lacks _____ expertise:
A)high-tech
B)human resources
C)operational
D)manufacturing
E)marketing

Question

Quizplus · Accepted Answer

Global brand manager positions are typically created when top management recognizes a gap in marketing expertise, especially in understanding and managing a brand's global image and strategy. This role focuses on ensuring the brand's consistency and relevance across different markets worldwide.

Global Brand Manager Positions Are Created When Top Management Lacks