According to the Stopford and Wells model, when companies first explore the global marketplace, they start off with a(n) _____.
A)local division
B)regional division
C)international division
D)global division
E)none of the above

Question

Quizplus · Accepted Answer

According to the Stopford and Wells model, companies exploring the global marketplace typically start with an international division. This structure is often adopted when firms begin to pursue international activities more seriously, centralizing their international operations in a separate division to focus on global markets.

According to the Stopford and Wells Model, When Companies First