With _____, the key elements (e.g., the theme, core values, and slogan) of the advertisements are the same across countries.However, some flexibility is allowed for language (e.g., local voice-over) and cultural barriers.
A)export advertising
B)laissez faire approach
C)DIY advertising
D)centralized advertising
E)prototype standardization

Question

Quizplus · Accepted Answer

Prototype standardization involves using the same key elements in advertisements across different countries while allowing for some flexibility to accommodate language and cultural differences.

With _____, the Key Elements (E