If an advertiser does not want to "rock the boat" and desires to sustain a minimum "share of voice" they will probably choose which of the following advertising budget forms?
A)percentage of sales
B)competitive parity
C)all-you-can-afford
D)objective-and-task
E)marginal increment

Question

Quizplus · Accepted Answer

Competitive parity involves setting the advertising budget to match competitors' outlays. This approach helps a company maintain its share of voice in the market without significantly outspending competitors or making aggressive moves that could "rock the boat."

If an Advertiser Does Not Want to "Rock the Boat