With _____, headquarters spells out guidelines on the positioning theme (platform) and the brand identity to be used in the ads.Worldwide brand values are mapped out centrally.Responsibility for the execution, however, is left largely to the local affiliates and/or ad agencies.
A)export advertising
B)laissez faire approach
C)DIY advertising
D)centralized advertising
E)concept cooperation

Question

Quizplus · Accepted Answer

Concept cooperation allows for a centralized strategy in defining brand values and advertising themes, while execution is adapted locally, aligning with the description provided.

With _____, Headquarters Spells Out Guidelines on the Positioning Theme