There are a variety of formats for creating international advertising.With _____ advertising, the creative strategy is highly centralized.Universal copy is developed for all markets.
A)export
B)import
C)prototype (pattern)
D)concept cooperation
E)psychological

Question

Quizplus · Accepted Answer

Export advertising is a type of international advertising in which the creative strategy is highly centralized and universal copy is developed for all markets.

There Are a Variety of Formats for Creating International Advertising