If an advertiser spells out the goals of their communication strategy and determines what they would like to accomplish with advertising and then plans a budget accordingly, they are probably using the _____ method of budgeting.
A)percentage of sales
B)competitive parity
C)all-you-can-afford
D)objective-and-task
E)marginal increment

Question

Quizplus · Accepted Answer

The objective-and-task method involves setting specific objectives, determining the tasks needed to achieve these objectives, and then estimating the costs of performing these tasks to set the budget, which aligns with the described approach.

If an Advertiser Spells Out the Goals of Their Communication