In an advertising message, the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of the following constraints on international promotion?
A)language barriers
B)advertising regulations
C)cultural constraints
D)local attitudes toward advertising
E)poor media infrastructure

Question

Quizplus · Accepted Answer

This is an example of language barriers, where the original meaning of the slogan was lost or altered significantly in translation, leading to an unintended and potentially offensive message.

In an Advertising Message, the Original Slogan Was "Body by Fisher