One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede.All of the following are dimensions of a value system used in the cultural classification scheme except:
A)power distance.
B)possessions.
C)uncertainty avoidance.
D)individualism.
E)masculinity.

Question

Quizplus · Accepted Answer

Hofstede's cultural dimensions theory identifies several dimensions that distinguish one culture from another. These dimensions are power distance, uncertainty avoidance, individualism vs. collectivism, and masculinity vs. femininity. "Possessions" is not one of the dimensions identified by Hofstede in his cultural classification scheme.

One Framework That Helps with Studying the Influence of Culture