If ads in a foreign country stress performance, success, and completion, they would probably be focusing on which of the following cultural classification schemes as a way to reach a segment of the population where this dimension was high or important.
A)power distance.
B)long-termism.
C)uncertainty avoidance.
D)individualism.
E)masculinity.

Question

Quizplus · Accepted Answer

Masculinity as a cultural dimension, according to Hofstede's cultural dimensions theory, emphasizes achievement, heroism, assertiveness, and material rewards for success. Ads stressing performance, success, and competition align with societies that score high on masculinity, where such traits are valued.

If Ads in a Foreign Country Stress Performance, Success, and Completion