In the domain of advertising, _____ means that marketers encourage their affiliates to adopt, or at least consider, advertising ideas that have proven successful in other markets.Which of the following standardization benefits applies?
A)scale economics
B)consistent image
C)cross-fertilization
D)global consumer segments
E)creative talent

Question

Quizplus · Accepted Answer

Cross-fertilization in advertising refers to the practice of adopting successful advertising ideas from one market and applying them to another. This approach allows for the sharing of creative and effective advertising strategies across different markets, benefiting from the proven success of these ideas elsewhere.

In the Domain of Advertising, _____ Means That Marketers Encourage