All of the following are barriers to standardization in international advertising except:
A) cultural differences.
B) budget.
C) advertising regulations.
D) differences in the degree of market development.
E) the "Not Invented Here" syndrome.
Correct Answer:
Verified
Q24: In the domain of advertising, _ means
Q25: In the _ approach, every country subsidiary
Q26: There are a variety of formats for
Q27: Nestle used an ad for Taster's Choice
Q28: With _ advertising, guidelines are given to
Q30: There are a variety of formats for
Q31: With _, headquarters spells out guidelines on
Q32: The most popular of the budget methods
Q33: With_, every country subsidiary follows its own
Q34: In the area of "Not-Invented-Here" (NIH) syndrome,
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