If a company wishes to test market the product in a small, highly innovative country, the best choices would not be:
A)Sweden
B)Switzerland
C)the Netherlands
D)South Korea
E)The U.S.

Question

Quizplus · Accepted Answer

The U.S. is not considered a small country, making it less suitable for a test market aimed at small, highly innovative countries. Sweden, Switzerland, the Netherlands, and South Korea are all relatively small and known for their innovation, making them more appropriate choices for this purpose.

If a Company Wishes to Test Market the Product in a Small