The chief reason for a company choosing the sprinkler method of new product introduction is to off-set:
A)rising costs.
B)unstable labor.
C)competitive preemption.
D)government control.
E)shoddy promotions.

Question

Quizplus · Accepted Answer

The sprinkler method of new product introduction involves launching a product in several markets simultaneously to off-set competitive preemption. This strategy is used to quickly capture market share before competitors can respond effectively.

The Chief Reason for a Company Choosing the Sprinkler Method