The waterfall strategy of sequential entry is preferable over the sprinkler model when:
A)the lifecycle of the product is relatively short.
B)there are low costs of entry into the market.
C)there are many competitors.
D)there are weak local competitors.
E)fast growth is anticipated.

Question

Quizplus · Accepted Answer

The waterfall strategy is preferable when there are weak local competitors because it allows a company to enter markets sequentially, focusing resources and efforts on one market at a time, which is advantageous when facing less competition.

The Waterfall Strategy of Sequential Entry Is Preferable Over the Sprinkler