The sprinkler strategy of one to two entries (globally) is preferable over the waterfall model when:
A)the lifecycle of the product is relatively long.
B)high costs of entry are present.
C)very weak local competitors exist.
D)fast growth is anticipated.
E)no real competitors exist.

Question

Quizplus · Accepted Answer

The sprinkler strategy is often used when fast growth is anticipated, allowing a company to quickly enter multiple markets to capitalize on the rapid expansion. This contrasts with the waterfall model, which involves entering markets sequentially and might be too slow in situations where speed is crucial.

The Sprinkler Strategy of One to Two Entries (Globally) Is