The waterfall strategy of sequential entry is preferable over the sprinkler model when all of the following conditions exist except:
A)the lifecycle of the product is relatively long.
B)high costs of entry are present.
C)very weak local competitors.
D)anticipation of fast growth.
E)no real competitors.

Question

Quizplus · Accepted Answer

The waterfall strategy is preferable when the product lifecycle is long, entry costs are high, and competition is weak or nonexistent. However, if fast growth is anticipated, the sprinkler model might be more suitable to quickly capture market share.

The Waterfall Strategy of Sequential Entry Is Preferable Over the Sprinkler