A four-step procedure that can be employed for the initial screening process includes the following except:

Question

Quizplus · Accepted Answer

Running a marketing mix evaluation is not typically part of the initial screening process for selecting countries for international expansion. The initial screening usually involves selecting indicators, determining their importance, rating countries based on these indicators, and computing an overall score to assess potential markets. A marketing mix evaluation is more detailed and would likely occur in a later stage of market selection.

A Four-Step Procedure That Can Be Employed for the Initial