To identify market opportunities for a given product or service, the international marketer usually starts off with a large pool of candidate countries.To narrow down this pool, the company will typically do a(n) _____.

Question

Quizplus · Accepted Answer

A preliminary screen helps the company to filter through the large pool of candidate countries by evaluating them against a set of predetermined criteria, effectively narrowing down the options to those that are most promising for the given product or service.

To Identify Market Opportunities for a Given Product or Service