When Coca-Cola looks at per capita income and the number of minutes that it would take for somebody to work to be able to afford a Coca-Cola product, the company is following which of the following steps of the initial screening process for market entry?

Question

Quizplus · Accepted Answer

This approach involves selecting specific economic indicators (per capita income) and other relevant data (minutes of work needed to afford a product) to assess the potential of a market for entry. This is part of the indicator selection and data collection step in the initial screening process for market entry.

When Coca-Cola Looks at Per Capita Income and the Number