Developing similar marketing programs across different countries particularly with respect to product offering, promotional mix, price, and channel structure refers to which of the following?
A) standardization efforts
B) coordination across markets
C) global integration
D) none of the above
Correct Answer:
Verified
Q58: Marketing includes the entire company's:
A)quality orientation.
B)market orientation.
C)cost
Q59: Some companies progress from export marketing to
Q60: Export marketing consists of:
A)indirect and direct exporting.
B)indirect
Q61: _ theory states that a country can
Q62: Global marketing refers to all of the
Q64: When management of a company comes to
Q65: If a company were to standardize its
Q66: Reducing cost inefficiencies and duplication of efforts
Q67: In a polycentric orientation, marketers begin to
Q68: Global marketing strategy realizes that _ leads
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