If a company were to standardize its product groups within a region (for instance, Western Europe), the company would be characterized as taking a ___________ orientation to its planning activities.
A)bicentric
B)polycentric
C)geocentric
D)concentric
E)regiocentric

Question

Quizplus · Accepted Answer

A regiocentric orientation involves standardizing products or marketing strategies within a particular region (such as Western Europe), recognizing similarities within the region while also acknowledging differences from other global regions. This approach is more localized than a geocentric orientation, which would standardize across the entire globe, but more broad than a polycentric orientation, which would customize strategies for each country.

If a Company Were to Standardize Its Product Groups Within