Black & Decker, a U.S.hand tool manufacturer, adopted a(n) __________________ perspective by standardizing and streamlining components such as motors and rotors while maintaining a wide range of product lines creating a universal image for its products.
A)international marketing
B)global marketing
C)multinational marketing
D)export marketing
E)concentric marketing

Question

Quizplus · Accepted Answer

Black & Decker adopted a global marketing perspective by standardizing components across its product lines, which helps in creating a universal image for its products while still catering to a global market. This approach is characteristic of global marketing strategies, which aim for efficiency and consistency across international markets.