When management of a company comes to realize the benefit of economies of scale in product development, manufacturing, and marketing by consolidating some of its activities on a regional basis, the company is ready to move into the _____________ stage of marketing.
A)multinational
B)customization
C)global
D)international
E)polycentric

Question

Quizplus · Accepted Answer

The multinational stage of marketing involves consolidating activities on a regional basis to benefit from economies of scale in product development, manufacturing, and marketing. This stage is characterized by a company's realization of the efficiencies and cost savings that can be achieved through such consolidation, indicating a move towards a more integrated and coordinated approach in its international operations.

When Management of a Company Comes to Realize the Benefit