You watch a commercial for running shoes in which a very famous athlete claims that they use the shoes and they are the best. You decide to buy the shoes. You have been influenced by
A)the central route to persuasion
B)the peripheral route to persuasion
C)self-refutational approach to persuasion
D)self-justification
E)the theory of other-perception

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves being influenced by external cues such as the attractiveness or celebrity status of the person endorsing a product, rather than the quality of the product itself. In this scenario, the decision to buy the shoes is based on the endorsement by a famous athlete, not on an analysis of the shoes' features or quality.

You Watch a Commercial for Running Shoes in Which a Very