Question 1

Describe and give an example of a firm that has leveraged online communities for customer brainstorming and innovation.

Accepted Answer

The answer of Describe and give an example of a...

Question 2

_____ represent a method for organizing tweets where keywords are preceded by the # character.

Accepted Answer

Hash tags are used on Twitter to categorize tweets by keyword, allowing users to follow and participate in public conversations on specific topics.

Question 3

Despite its good intentions, privacy regulations exposed the website PatientsLikeMe to significant fines and it was eventually forced to shut down.

Accepted Answer

PatientsLikeMe has faced challenges due to privacy regulations, but it has not been forced to shut down. The platform continues to operate, adapting to regulatory requirements while providing a space for patients to share their health experiences.

Question 4

Over 500 million tweets are sent each day-80 percent or more via smartphones.

Accepted Answer

As of my last update, over 500 million tweets are indeed sent each day, and a significant majority of these tweets are sent from mobile devices, including smartphones, which aligns with the increasing trend of mobile internet usage globally.

Question 5

Much of the activity that takes place on social networks is spread via ______________. Pioneered by Facebook but now adopted by most services, this feature provides a timely list of the activities of and public messages from people, groups, and organizations that an individual has an association with.

Accepted Answer

The answer of Much of the activity that takes place...

Question 6

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

Accepted Answer

Users can create hashtags on Twitter by adding the # symbol before a word or phrase without spaces, which helps in categorizing and finding tweets on specific topics.

Question 7

What are the benefits and risks associated with social networks? Support your answers with relevant examples.

Accepted Answer

The answer of What are the benefits and risks associated...

Question 8

The controversial nature of feeds is because of:

Accepted Answer

Feeds can raise privacy concerns as they often involve the collection and dissemination of personal data, which can be used without the user's consent or knowledge.

Question 9

A(n) _____ is an online community that allows users to establish a personal profile and communicate with others.

Accepted Answer

The answer of A(n) _____ is an online community that...

Question 10

_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

Accepted Answer

Microblogs are platforms like Twitter that allow users to share short messages or updates, making them ideal for rapid notification rather than in-depth commentary.

Question 11

Some networks are curating user feeds, so it's not guaranteed that what you're posting on social networks will even be seen.

Accepted Answer

Many social networks use algorithms to curate user feeds, which means not all posts by users are guaranteed to be seen by their followers or others, as the visibility of posts is influenced by these algorithms.

Question 12

Instagram now has over 56,000 advertisers on its platform.

Accepted Answer

As of my last update, Instagram had over 2 million advertisers on its platform, indicating a much larger number than 56,000.

Question 13

The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends" and forward along posts they think may be of interest to others.

Accepted Answer

The correct term is "viral" because it describes how information can quickly spread from person to person, much like a virus, through social media feeds.

Question 14

Social networks are a hothouse for "_________" media, where enthusiast-consumers can help spread the word about products and services.

Accepted Answer

Earned media refers to publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, buzz, and social media sharing, which fits the context of enthusiast-consumers spreading the word.

Question 15

While firms like Deloitte Consulting and Goldman Sachs had hoped to create lasting social networks of former employees, firms saw little value in these efforts and even exposed themselves to significant legal and privacy threats.

Accepted Answer

The answer of While firms like Deloitte Consulting and Goldman...

Question 16

Social networking feeds are at times controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action.

Accepted Answer

Social networking feeds can indeed become controversial due to mismanagement, leading to user discontent, public relations issues, and potential legal challenges. This can happen when content is inappropriately curated, privacy is breached, or misinformation is spread.

Question 17

Twitter's purchase of iPhone app Tweetie and its subsequent transformation into the free 'Twitter for iPhone' application signals that Twitter is unwilling to move into product and service niches motivated by profits.

Accepted Answer

Twitter's acquisition of Tweetie and its transformation into a free application indicates a strategic move to expand its service offerings and user base, which can indirectly contribute to its profitability through increased user engagement and potential advertising opportunities.

Question 18

The use of public social networks within private organizations is growing, and many organizations are implementing their own, private, social networks.

Accepted Answer

Many organizations are adopting their own private social networks to improve internal communication, collaboration, and knowledge sharing, while the use of public social networks within these organizations for professional purposes is also growing.

Question 19

Unlike Facebook, where most users must approve "friends" before they can see status updates, Twitter's default setting allows for _____ following.

Accepted Answer

Twitter's default setting allows for asymmetrical following, meaning one user can follow another without requiring the latter to follow back, unlike Facebook's mutual friend approval system.

Question 20

Unlike Facebook friending, Twitter's default setting allows for symmetrical following.

Accepted Answer

Twitter's default setting allows for asymmetrical following, meaning one user can follow another without requiring the second user to follow back.

Quiz 9: Social Media, Peer Production, and Web 20