Question 1

A(n) _____ is a fake online persona created to promote a particular point of view, often in praise of a firm, product, or individual.
A) avatar
B) troll
C) sock puppet
D) poltergeist
E) gadfly

Accepted Answer

A sock puppet is a false identity created online for the purpose of promoting viewpoints or interests without disclosing the creator's true identity, often to praise or promote a firm, product, or individual.

Question 2

Name at least two commercial sites where firms can request ideas and solutions, crowdsourcing style.

Accepted Answer

The answer of Name at least two commercial sites where...

Question 3

Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

Accepted Answer

The answer of Outsourcing the management of a firm's social...

Question 4

There are several public markets for leveraging crowdsourcing for________, or as an alternative to standard means of __________.

Accepted Answer

The answer of There are several public markets for leveraging...

Question 5

_____ refers to engineering the posting of positive comments, and reviews of a firm's product and services.

Accepted Answer

The answer of _____ refers to engineering the posting of...

Question 6

Another term for the word griefer is _____.

Accepted Answer

The answer of Another term for the word griefer is...

Question 7

The social media incident involving the CEO of Whole Foods illustrated why even the most senior executives need the education and guidance of a corporate social media policy. Give the name of the term describing this incident, and briefly describe the incident that occurred. [3 pts.]

Accepted Answer

The answer of The social media incident involving the CEO...

Question 8

The term ______________ refers to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined generally large group of people in the form of an open call.

Accepted Answer

The answer of The term ______________ refers to the act...

Question 9

List and describe key components that should be included in any firm's social media policy.
With the growing influence of social networks and other forms of social interaction over the Internet, establishing corporate policies and setting employee expectations is an imperative for all organizations. The employees who don't understand the impact of social media on the firm can do serious damage to their employers and their careers.
Many experts suggest that a good social media policy needs to be three things: "short, simple, and clear". Most guidelines emphasize the "three Rs" of representation, responsibility, and respect:
$\bullet$Representation: Employees need clear and explicit guidelines on expectations for social media engagement. Firms may also want to provide guidelines on initiating and conducting dialog, when to respond online, and how to escalate issues within the organization.
$\bullet$Responsibility: Employees need to take responsibility for their online actions. Firms must set explicit expectations for disclosure, confidentiality and security, and provide examples of engagement done right, as well as what is unacceptable. An effective social voice is based on trust, so accuracy, transparency, and accountability must be emphasized. Consequences for violations should be clear.
$\bullet$Respect: Firms need to reinforce in their employees, the need to honor differences in customers and to act ethically and responsibly.
Policies also need to have teeth. Violators should know the consequences of breaking firm rules and policies should be backed by action. However, trying to micromanage employee social media use is probably not the answer.
Training should also be provided to employees to cover information security and potential threats. Social media has become a magnet for phishing, virus distribution, and other nefarious online activity. The social media team will need to monitor threats and spread the word on how employees can surf safe and surf smart.

Accepted Answer

The answer of List and describe key components that should...

Question 10

_____ is tasked with creating policies, providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts.
A) S.M.A.R.T.
B) A public relations team
C) A spokesperson
D) A.P.I.
E) S.W.O.T.

Accepted Answer

The answer of _____ is tasked with creating policies, providing...

Question 11

In the context of social media, a(n) _____ is an established online presence where customers can reach and interact with the firm.

Accepted Answer

The answer of In the context of social media, a(n)...

Quiz 9: Social Media, Peer Production, and Web 20

A(n) _____ is a fake online persona created to promote a particular point of view, often in praise of a firm, product, or individual.