________ is NOT an important technology in analytical CRM systems.
A) BI
B) Campaign management
C) Data mining
D) OLAP

Question

Quizplus · Accepted Answer

Campaign management is more associated with operational CRM, focusing on direct customer interaction and management of campaigns, rather than the analytical aspect of CRM which involves analyzing customer data and behavior through technologies like BI (Business Intelligence), Data Mining, and OLAP (Online Analytical Processing).

________ Is NOT an Important Technology in Analytical CRM Systems