Supplier power is _________ when buyers have few choices from whom to buy and _________ when buyers have many choices.
A) high; high
B) high; low
C) low; high
D) low; low

Question

Quizplus · Accepted Answer

Supplier power is high when buyers have few choices (because suppliers can exert more influence on terms and prices), and low when buyers have many choices (because buyers can easily switch to another supplier if they are not satisfied).

Supplier Power Is _________ When Buyers Have Few Choices from Whom