Buyer power is _________ when buyers have many choices from whom to buy and _________ when buyers have few choices.
A) high; high
B) high; low
C) low; high
D) low; low

Question

Quizplus · Accepted Answer

Buyer power is high when there are many choices from whom to buy because buyers can easily switch to another seller if they are not satisfied with the price, quality, or service. Conversely, buyer power is low when there are few choices, as buyers have limited alternatives and are more dependent on the sellers available.

Buyer Power Is _________ When Buyers Have Many Choices from Whom