If there are _________ alternatives to an organization's products or services, then the threat of substitutes is high; if there are _________ alternatives, then the threat is low.
A) few; few
B) few; many
C) many; few
D) many; many

Question

Quizplus · Accepted Answer

When there are many alternatives to an organization's products or services, the threat of substitutes is high because customers have more options to choose from. Conversely, if there are few alternatives, the threat is low because customers have fewer options, making it less likely they will switch to a substitute product.

If There Are _________ Alternatives to an Organization's Products or Services