When marketers attempt to appeal to people across different age categories, they are using a ________ strategy.
A) mass
B) multigenerational marketing
C) concentrated
D) differentiated

Question

Quizplus · Accepted Answer

Multigenerational marketing refers to strategies designed to appeal to multiple age groups simultaneously, recognizing the diverse preferences and needs across different generations.

When Marketers Attempt to Appeal to People Across Different Age