In segmenting mature consumers, marketers should be guided primarily by their:
A) physiological age.
B) neurological age.
C) chronological age.
D) perceived age.

Question

Quizplus · Accepted Answer

Perceived age is the most relevant factor for marketers when segmenting mature consumers because it reflects how individuals view their own aging process and lifestyle preferences, which can significantly influence their buying behavior and product preferences.

In Segmenting Mature Consumers, Marketers Should Be Guided Primarily by Their