The important thing for marketers to remember about stereotypes of mature consumers is that:
A) the view of older people as alone, infirm, and frightened is essentially accurate.
B) most mature consumers can only afford to buy the least expensive items.
C) most mature consumers are active, interested in what life has to offer, and enthusiastic customers with the means and willingness to buy many goods and services.
D) mature consumers are best lumped together as a single homogeneous market segment.

Question

Quizplus · Accepted Answer

Most mature consumers are indeed active, interested in life, and enthusiastic customers with the financial means and willingness to purchase a variety of goods and services. This counters stereotypes and acknowledges the diversity and potential within this demographic.

The Important Thing for Marketers to Remember About Stereotypes of Mature